About the client
Żaneta Mikołajczyk is a psychologist and psychotherapist with over 8 years of clinical experience, running a practice in Berlin. She specializes in psychotherapy, nutritional psychology, topic-focused counseling and workshops. The website targets both German-speaking clients and Poles living in Berlin.
The challenge
The client needed a professional, bilingual website to reach both German patients and the Polish community in Berlin. The site had to build trust, present a wide range of services and meet the DSGVO/GDPR requirements in force in Germany. Ranking in German search results for competitive psychotherapy phrases was also key.
No professional website
DE + PL bilingualism with full SEO
DSGVO compliance (the German GDPR)
A competitive psychotherapy market in Berlin
Building trust online in the healthcare space
A site that builds authority and patient trust
Full bilingualism with hreflang and SEO
DSGVO compliance - CookieYes + a privacy policy
TOP 10 for "Psychotherapie Berlin" phrases
An expert blog + a downloadable e-book
Scope of work
1. Website design
We designed a warm, professional look based on a dusty rose palette (#c98882) and a light pink cream. The site's aesthetic builds trust and underlines the client's empathetic approach to working with patients.
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Dusty rose + cream palette
A warm, calming color scheme fitted to the psychotherapy field -
Mobile First
A responsive design optimized for mobile devices -
Trust building
Sections with experience, certificates, partners and patient testimonials
2. DE + PL bilingualism
We implemented full bilingualism with German as the primary language and Polish for the Polish community in Berlin. Every subpage has a counterpart in the other language with correct hreflang mapping.
German version (primary)
Full content in German, SEO for "Psychotherapie Berlin", "Psychodiaetetik", "Emotionales Essen Berlin"
Polish version
Content aimed at Poles in Berlin looking for a Polish-speaking psychotherapist
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hreflang
Correct language version mapping for search engines -
Language switcher
Intuitive navigation between the DE and PL versions
3. Service presentation
The site presents the client's 4 main areas of practice, each with a dedicated subpage and a detailed description.
Psychotherapy
Individual psychotherapy for adults - treating depression, anxiety, eating disorders, trauma
Nutritional psychology
Combining psychology with dietetics - working on emotional eating and compulsive overeating
Topic-focused counseling
Short-term consultations on specific life and professional issues
Workshops
Group workshops on stress management, mindfulness and personal growth
4. Blog and content marketing
We launched an expert blog based on Astro Content Collections (MDX), serving as a tool for building authority and attracting organic search traffic.
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Expert articles in MDX
Astro Content Collections with schema validation and automatic page generation -
Downloadable e-book
A lead magnet building the mailing list and the trust of prospective patients -
Newsletter
A newsletter sign-up system with regular educational content
5. SEO and structured data
Comprehensive SEO optimization for the German psychotherapy market with a focus on local Berlin phrases.
Schema.org LocalBusiness
Schema.org ProfessionalService
Sitemap XML
DE/PL meta tags
Canonical URLs
Open Graph / Twitter Cards
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Local Berlin SEO
Optimization for "Psychotherapie Berlin", "Psychodiaetetik", "Emotionales Essen Berlin" -
Schema.org structured data
LocalBusiness + ProfessionalService for better search visibility -
Core Web Vitals
LCP under 2.5s - the site meets Google's requirements
6. Partnerships and a referral network
The site showcases a network of partners, strengthening credibility and enabling referrals between specialists.
Praxis Moliter
Cooperation with a medical practice in Berlin
Berlin Hypnose
A hypnotherapy partnership
Kopfnote
Cooperation with a psychology center
7. DSGVO compliance and analytics
We implemented full DSGVO compliance (the German version of GDPR) along with analytics tools for monitoring traffic and user behavior.
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CookieYes
A DSGVO/GDPR-compliant cookie banner - consent mode for GTM -
GTM + GA4
Google Tag Manager with Google Analytics 4 - full, privacy-respecting analytics -
Contact form
A secure form with validation and consent to personal data processing
Technology stack
Tailwind CSS 4.x
Alpine.js 3.x
TypeScript
MDX (Content Collections)
Netlify / Vercel
GTM + GA4
CookieYes (DSGVO)
Results
The project for Żaneta Mikołajczyk is a complete bilingual website for a psychologist and psychotherapist practicing in Berlin. Built on a modern Astro 5 + Tailwind CSS 4 + Alpine.js stack, the site combines a professional dusty rose design with full SEO for the German market, DSGVO compliance, an expert MDX blog, a contact form, a newsletter and an e-book. DE/PL bilingualism with hreflang and Schema.org reaches both German patients and the Polish community in Berlin.