Packshot
The product on a clean background in studio light. The main image of the product page and marketplace listings.
AI product images and photography for ecommerce
From a product photo taken with a phone we create lifestyle scenes, packshots and ad creatives in your store style. The product in every image has to look like the real thing, so you approve each one before publication.
- 25 images from €390net, with style rules
- Product fidelity approvalcolour, shape, details
- Files with AI metadataGoogle Merchant Center
// input: phone photo + texture close-up
style brand colours, light background, soft light
// scenes to choose from
packshot · interior · close-up · with model
// comparison with the original
colour, proportions, logo → client approval
export store, marketplaces, Merchant Center with metadata
When AI images make sense, and when a photo shoot is better
AI images work best for large catalogues and lifestyle scenes. For products judged up close, a real photo still matters.
It pays off when
- You have hundreds of products and only supplier photos on a white background.
- You need lifestyle scenes in an interior, in use or in a seasonal setting, without renting a studio.
- You run ads and social media that need many formats and fresh creatives.
- The product comes in many colour variants and shooting each one separately costs too much.
A photo shoot is better when
- Customers judge the material up close: premium clothing, jewellery, solid wood furniture.
- The product carries small text and markings that must be fully legible and accurate.
- The photo should show real people from your company or a project at a client's site.
- You have no good photo of the product at all. AI cannot recreate details it cannot see.
How AI product images are made
The most important work happens before generation: a good input photo and clear style rules decide whether images look consistent and credible.
- Input photosThe product shot with a phone on a plain background, from several sides, plus a texture close-up. We tell you how to take them.
- Style rulesBrand colours, backgrounds, lighting, framing and what we do not show. Written once, applied in every package.
- ScenesPackshot, interior, close-up, product in use or with a model. The product is always the hero of the frame.
- Fidelity checkWe compare colour, shape, proportions, logo and details with the original. An image that deviates goes back for correction.
- ExportFormats and aspect ratios for the store, marketplaces, Google Merchant Center and social media, with metadata preserved.
What images we create
Each type does a different job on the product page and in ads. You mix them freely within a package.
Interior scene
The product where it will be used. It helps customers picture its size and purpose.
Detail close-up
Texture, stitching, finish, joints. It answers quality questions before the customer asks them.
Ad creative
Formats for campaigns and social media, with room for copy and in your brand colours.
AI images that meet Google rules and the EU AI Act
AI images in a store are not only about looks. They have to be fair to customers and meet platform requirements.
- Product fidelity. An image must not show the product as better than it is. Otherwise you risk a claim of misleading consumers, returns and bad reviews.
- Google Merchant Center. Images created with generative AI must carry that information in their metadata, for example IPTC DigitalSourceType TrainedAlgorithmicMedia. We do not strip it on export.
- EU AI Act. An image that resembles existing people, objects or places and could be taken for authentic must be disclosed as generated.
- Image rights. We hand images over for commercial use across all your channels, made with tools that allow such use.
- Likeness. We do not generate images showing specific, recognisable people without their consent.
Sources: Google requirements for AI-generated images in Merchant Center: Google Merchant Center Help; Regulation (EU) 2024/1689 (AI Act), Article 50, EUR-Lex.
How much do AI product images cost
Net prices. Before you order, we prepare a free sample for one product.
First package
25 images, your store style rules, fidelity check and export in all the formats you need.
from€390 net
Further package
25 images following the saved style rules, so they match earlier packages.
€260 net
Descriptions for the same products
Unique descriptions, titles and meta tags from store data, approved before saving.
€1.55 net per product
Product descriptions are covered in more detail on the AI product descriptions page. Wider business automation: automation and AI.
Questions about AI product images
How much do AI product images cost?
A package of 25 images starts at €390 net. In the first package we define your store style rules: brand colours, backgrounds, lighting and framing. Further packages cost €260 net and follow the same rules, so images made months apart still look consistent.
What photos do you need from us?
A phone photo of the product on a plain background, in good light, from several sides, plus a close-up of the material texture: fabric, wood, metal, glass. The close-up matters because texture is what most often gives away that the product in an image is not the real one.
Will the product in the image look like the real thing?
It has to, which is why you approve every image before publication. We check colour, shape, proportions, logo and details against the original photo. An image that shows the product better than it really is can be treated as misleading consumers, and it ends in returns and bad reviews.
Can AI images be submitted to Google Merchant Center?
Yes, as long as they keep their metadata. Google requires images created with generative AI in Merchant Center to carry that information in their metadata, for example the IPTC DigitalSourceType tag with the value TrainedAlgorithmicMedia, and asks that this metadata is not removed. We prepare files with this data preserved.
Do AI images have to be labelled on the website?
Article 50 of the EU AI Act requires disclosure that an image is generated when it resembles existing people, objects or places and could be taken for authentic. For scenes showing a real product in an invented interior we recommend a short note in the image caption. A packshot that faithfully shows the product on a background we assess together with you.
Who owns the rights to the images?
We hand the images over to you for use in your store, on marketplaces, in ads and on social media. We use tools whose terms allow commercial use. Bear in mind that an image generated entirely by AI may not qualify as a work under copyright law, so protection comes mainly from your product photo and from the contract.
Can AI images replace a photo shoot?
For lifestyle scenes and colour variants they often can, especially in a store with hundreds of products. For products customers judge up close, such as premium clothing or jewellery, we still recommend a good main photo and AI for scenes and ad creatives.
See also: business process automation and AI, AI chatbot for websites, AI product descriptions, online stores.
Send us a photo of one product
We will prepare a free sample of two scenes in your store style and price the whole catalogue. We reply within 24 hours.
- Free image sample
- Price before you decide
- You approve every image