Digital Marketing: SEO and Google Ads

SEO, Google Ads and Meta Ads campaigns, content marketing. You pay for work you can see in the report. We measure results by revenue, not clicks. We work with data and show you exactly what we did.

The most common problem

Campaigns launched without conversion tracking

The most common problem clients come to us with: campaigns launched without conversion tracking and a website Google does not understand. Before you spend a single euro on ads, we check whether their result can be measured.

  • No rich snippets, metadata or schema on the website
  • Google doesn't know that your product is a product
  • No link building reports - you don't know what you're paying for
  • AI-written content with no expertise and no value
  • A slow page-builder website - SEO doesn't stand a chance
Our approach

Marketing based on data and logic

We don't promise you the first spot on Google. We promise professional work, transparency and measurable results. Every decision we make is backed by data.

  • Full Schema.org and rich snippets implementation
  • Detailed reports - you know what you're paying for
  • An audit before we start - we don't begin without one
  • Premium tools: Senuto, Semrush, Ahrefs
  • Fast, technically sound websites

Marketing is an ecosystem, not a set of isolated actions

If you skip A, there will be no B. Every stage depends on the previous one, which is why we never start with ads.

1

Technical foundations

Site structure, performance, Core Web Vitals. Without this, SEO and ads make no sense.

See: Websites →
2

Audit and strategy

Analysis of competitors, keywords and your current state. Without an audit we work blind.

See: Audits and consulting →
3

Tracking points

GTM, GA4, conversion pixels, form events. Without measurement there is no optimization.

4

SEO and/or Ads

Only now can we effectively work on rankings or launch advertising campaigns.

Note: Ads launched without checking the website, conversion tracking and an audit are spending you know nothing about. That is why we never skip these three steps, even on a small budget.

SEO

SEO - visibility on Google that works 24/7

SEO is technology, content and links that have to work together. We take care of all three - with reports you can verify.

Mistakes we find most often in audits

No structured data

In almost every second store the product page has no valid Product schema. Google doesn't know the product is a product - it won't show the price in search results.

Check for yourself: Google Rich Results Test →

Misused Product item

The "Product" type should only appear on the product page, not in cross-selling blocks or listings. One page = one product.

AI-generated content

Content written by AI without human expertise gets recognized and demoted by Google. The best content is original and genuinely valuable.

No link building reports

If an agency does link building - it should document the sources. Have you ever received a report listing the pages where your domain was placed?

What our SEO work includes

SEO audit

A site analysis: technical, on-page, off-page, competitive. We use Senuto, Semrush and Ahrefs.

We don't do free audits - it takes well over a dozen hours of work.

Technical SEO

Schema.org, rich snippets, Core Web Vitals, URL structure, sitemap, robots.txt, canonical, hreflang.

Content SEO

Keyword strategy, content optimization, expert content creation - written by humans.

Link Building

Acquiring valuable links, fully reported. You know exactly where and when a link appeared.

An honest word about budgets

Your Google ranking depends on the competition and the budget. For phrases that the biggest market players fight over, a small budget won't be enough - and we will tell you that straight, before you spend your money.

That is why we start by selecting phrases you can realistically win at your scale - and that is where we focus the work. Measurable goals instead of first-place promises.

SEO pricing

SEO rests on three pillars: site structure and performance, content and links. Every package covers all three; they differ in scale. Net prices per month, minimum term 12 months, with 10% off when you pay for the year upfront. In SEO the first results usually show from the second month. An SEO specialist hour within a package is EUR 49 and links are included in the package price. We measure visibility and rankings in Senuto, traffic and conversions in Google Search Console and GA4. Every month you get a report on the work done with a list of the links we built.

SEO foundations in every website we build

We do this on every build, included in the website price. Monthly packages do not repeat this work, they build on it. If someone else built your website, the START package begins with an audit and with putting these basics in place.

Site structure
  • one H1 and a logical heading hierarchy
  • readable URLs and breadcrumbs
  • internal links between services, posts and case studies
  • 404 page and 301 redirects on migration
Metadata
  • title and description for every page
  • Open Graph and Twitter Cards for sharing
  • canonical tags against duplicates
  • hreflang for language versions
Rich snippets
  • JSON-LD structured data
  • Organization or LocalBusiness, BreadcrumbList
  • Product with price, Article, FAQPage
  • validated in the Rich Results Test
Indexing
  • XML sitemap and robots.txt
  • Google Search Console and Bing Webmaster Tools
  • IndexNow on publishing
  • llms.txt for AI assistants
Performance
  • Core Web Vitals in the green on mobile
  • WebP images with dimensions and srcset
  • lazy loading and deferred scripts
  • server-side caching and compression
Tracking
  • Google Tag Manager and GA4
  • Consent Mode v2 and a consent banner
  • events: form, phone, e-mail
  • conversions connected to Google Ads
What we doSTARTfromEUR 405net / monthlocal business or new websiteMost popularGROWTHfromEUR 780net / monthonline store or nationwide servicesLEADERfromEUR 1,225net / monthhard keywords, several markets
Getting started
Kick-off meeting and briefyesyesyes
Google Search Console and GA4 check, tracking fixesyesyesyes
Technical audit and full site crawl (Screaming Frog)yesyesyes
Keyword selection from Senuto data (volume, difficulty, intent)yesyesyes
SEO strategybasicfullextended
Pillar 1: site structure and performance
Fixing crawl issues: redirects, duplicates, canonicalsyesyesyes
Extending structured data (rich snippets)yesyesyes
Core Web Vitals: monitoring and fixesyesyesyes
Internal linkingyesyesyes
New pages for target keywords (information architecture)noyesyes
New language versions (hreflang)nonoyes
UX and conversion analysisnonoyes
Pillar 2: content
Optimising existing content, titles and descriptionsyesyesyes
New content written by people, characters per quarterfrom 12,000from 30,000from 54,000
Content for AI answers in Google (AI Overviews)noyesyes
Local SEO and Google Business Profilenoyesyes
Pillar 3: links
External links per quarter*6-810-1218-21
Source report for every linkyesyesyes
Backlink profile analysis (Ahrefs)quarterlymonthlymonthly
Tracking and reporting
Specialist hours per quarter18 h36 h57 h
Keywords tracked in Senuto100300750
Visibility and competitor analysis in Senutoquarterlymonthlymonthly
Monthly report listing work and linksyesyesyes
Consultation with a specialistquarterlymonthlyevery 2 weeks
Dedicated account manageryesyesyes
Contractmin. 12 monthsmin. 12 monthsmin. 12 months
Paying for the year upfront-10%-10%-10%

Need less?Google Business Profile and local SEO alone are quoted individually.

Need more?We will put together a scope for your industry and number of markets.

* Links and content are interchangeable and chosen to fit the strategy. The final price may differ from the price list for large websites and very competitive industries; we will tell you before the contract is signed.

Paid advertising

Google Ads and Meta Ads - campaigns measured by revenue

Before you spend a single euro on ads, we check what the account really counts as success. We measure results in orders, form submissions and phone calls, not in clicks.

  1. A short brief

    We only ask about what we cannot read from the account and the website: margin, reach, seasonality and the jobs you do not take.

  2. Account audit

    We check what the account counts as a conversion. For an abnormal-load haulier, around 70% of "conversions" were simply visits to the contact page.

  3. Tracking before budget

    The primary conversion is a real result: an order, a submitted form or a call longer than a minute. Consent Mode v2 and a live test before we judge any numbers.

  4. A controlled launch

    We build campaigns paused and switch them on once the budget is approved. For the first 14 days we check them daily: search terms, budget exhaustion, disapproved ads.

  5. Weekly review

    We exclude search terms that do not sell and move budget to campaigns that make money. The report also says what we did not do and why.

  6. Profit, not ROAS from the dashboard

    We calculate net and with margin. In online stores we retract cancelled orders from Google, so the algorithm does not learn from sales that never happened.

  7. Every change has a history

    We make account changes through the API and save the previous state, so every change can be rolled back.

Google Ads

  • Search - ads in search results
  • Display - banners across the ad network
  • Shopping - for eCommerce stores
  • Performance Max - automated campaigns
  • Remarketing - reaching your past visitors

Meta Ads

  • Facebook - the widest reach in Poland
  • Instagram - visual formats and a younger audience
  • Messenger - direct contact
  • Lookalike - people similar to your customers
  • Dynamic remarketing - product catalog

Google Ads management pricing

A fixed monthly fee for the work, with no commission on ad spend. You pay the click budget directly to Google. The first month costs more because that is when we audit the account, set up conversion tracking and build the campaigns. From the second month the price drops. Net prices, minimum term 12 months, with 10% off when you pay for the year upfront. When results come depends on the industry: for FABTRANS the first results came the day after the campaign launched, in other industries Google's algorithm needs a few weeks to learn.

What we doSTARTfromEUR 215net / month1st month from EUR 270local business, single serviceMost popularGROWTHfromEUR 375net / month1st month from EUR 485nationwide or online storeLEADERfromEUR 645net / month1st month from EUR 805several markets, large account
First month
Account audit: what really counts as a conversionyesyesyes
Short brief: margin, reach, seasonalityyesyesyes
Tracking: GA4, Tag Manager, Consent Mode v2, live testyesyesyes
Campaign structure and ads, launched pausedyesyesyes
Merchant Center and product feednoyesyes
Campaigns
Google budget (guideline)up to PLN 3,000PLN 3,000-15,000from PLN 15,000
Number of campaignsup to 2up to 5unlimited
Search campaignsyesyesyes
Shopping and Performance Maxnoyesyes
Remarketingnoyesyes
Markets and languages11several
Meta Ads (Facebook, Instagram)nonoyes
Management
Daily checks for the first 14 daysyesyesyes
Account review and search term exclusionsweeklyweeklytwice a week
Net profitability with margin and ROAS thresholdnoyesyes
Retracting cancelled orders from the stats (stores)noyesyes
Changes through the API, ready to roll backyesyesyes
Reporting
Monthly report with a “what we did not do and why” sectionyesyesyes
Review callquarterlymonthlymonthly
Dedicated account manageryesyesyes
Contractmin. 12 monthsmin. 12 monthsmin. 12 months
Paying for the year upfront-10%-10%-10%

No commission on budgetWe do not earn more when you spend more. You pay for the work described in the report.

Together with SEOAds management combines with an SEO package, and you get one report.

For very large budgets and many markets we agree the scope and price individually, before the contract is signed.

Campaigns we run

Results from client accounts, with a link to the full project description.

FABTRANS

A campaign that counts phone calls, not page views

Eight days from first contact to a new website, tracking and a campaign. The audit showed that around 70% of previous conversions were just visits to the contact page. The new campaign counts calls and quote forms with a photo of the load.

See the project: FABTRANS

Agropunkt

Google Ads at a 1-5% margin

Five campaigns with separate budgets and shared negative keyword lists. In two weeks (13-29 March 2026): 5,790 clicks and 41.98 conversions worth PLN 40,700 at a cost of PLN 1,130, a gross ROAS of around 36x.

See the project: Agropunkt

ALU-GUM

Campaigns for a wheel store selling in five markets

Three campaigns: search by car make, shopping fed from the product catalogue and brand name protection. They went live only once the store could measure sales to the last zloty. After 30 days an audit moved budget to the shopping campaign, and we applied the changes through the API with a snapshot of the previous state.

See the project: ALU-GUM

Manufacturer, metalworking

2,000 "conversions" a month, almost none of them an enquiry

The account showed a cost per conversion below one zloty. The audit found it was counting clicks on the phone number while the contact form did not work. The primary conversion is now a submitted form, so the cost of an enquiry can finally be judged.

Content Marketing

Content that builds expertise and trust

What matters is content that answers your customers' real questions. Mass-generated texts without expertise build neither rankings nor trust.

Company blog

Expert articles, guides, case studies. Content that answers your customers' questions.

Social Media

Presence strategy, publishing schedule, engaging posts that build a community.

Newsletter

Growing a subscriber base, automations, email marketing campaigns.

Video Marketing

Video content for YouTube, reels, stories. The format that dominates social media.

The tools we use

Paid SEO and advertising tools, official Google data and our own scripts. Every number in the report can be checked at the source.

Google data and tracking

  • Google Search Consolerankings, clicks and indexing straight from Google
  • Google Analytics 4traffic, events and conversions
  • Google Tag Managertags and events without changing site code
  • Consent Mode v2tracking that respects cookie consent

SEO and visibility

  • Senutovisibility in Poland, keyword tracking and research
  • Semrushkeywords and competitors in foreign markets
  • Ahrefsbacklink profile and link sources
  • Screaming Frog SEO Spiderfull site crawl: errors, redirects, duplicates, canonicals

Technical and performance

  • PageSpeed Insights and LighthouseCore Web Vitals on mobile and desktop
  • Rich Results Test and Schema Validatorstructured data validation
  • CloudflareCDN, caching and bot protection
  • Chrome DevToolspage loading and rendering analysis

Advertising

  • Google AdsSearch, Shopping, Performance Max, remarketing
  • Google Merchant Centerproduct feed, disapprovals, margin labels
  • Meta Ads ManagerFacebook and Instagram campaigns
  • Google Ads APIchanges logged with the previous state, ready to roll back

Automation and reporting

  • Pythonour own scripts for account snapshots, audits and reports
  • Playwrightlive conversion tests: form, order, consent
  • Senuto APIrecurring visibility data for the report
  • Sheets and PDFmonthly report listing work and links
FAQ

Frequently asked questions

Answers to the questions that come up most often around SEO and campaigns.

Why don't you offer free SEO audits?

A free audit is usually an automated report with no real value. Our audit takes a specialist well over a dozen hours of work with premium tools. It is the document your entire strategy is built on - that is why it is paid.

How can I check whether my store has correct product data?

Go to the Google Rich Results Test and paste a product page URL. If you don't see the Product type with a price - Google does not recognize your product.

How much does SEO cost?

Our packages start from EUR 405 (START), EUR 780 (GROWTH) and EUR 1,225 (LEADER) net per month, each with specialist hours, links and content per quarter. Details in the price list. We do not guarantee rankings, because no honest agency can. We guarantee the work described in the report, with a list of the links we built.

How long is the contract and when will I see results?

SEO and Google Ads contracts run for a minimum of 12 months. If you pay for the year upfront, you get 10% off. In SEO the first results usually show from the second month. In Google Ads it depends on the industry: for FABTRANS the first results came the day after the campaign launched, in other industries Google's algorithm needs a few weeks to learn.

How much does Google Ads management cost?

Packages: START from EUR 215, GROWTH from EUR 375 and LEADER from EUR 645 net per month. The first month costs from EUR 270, 485 and 805, when we audit the account, set up tracking and build the campaigns. You pay the click budget directly to Google, with no commission to us. Details in the Google Ads price list.

Let's talk about your marketing

A free consultation where we discuss your goals, current situation and how we could work together.