€19,200 in 73 days - that's how much I earned for the company I work for. How? Read on
This post will be exceptionally short. That's because my whole work has already been described by Pawel Kepa, who interviewed me at the beginning of 2019. My Facebook Ads campaigns brought an unexpected result. As of the date of this post, I invested around €900 and generated almost €26,500 in revenue. Of course, this is not my money. It's the money I earned for the company I work for. In the interview you will learn how I did it 🙂
Pawel Kepa, or "Mala Wiejska Firma"
Just like me, Pawel works in e-marketing. He educates and creates valuable content in our industry. As I mentioned, Pawel invited me to an interview, which you can see here: https://www.pawelkepa.pl/pl,203,case-study-8272014-zl-dodatkowej-sprzedazy-w-sklepie-online-w-73-dni. The interview is also available on YouTube (below).
Remarketing is the cheapest way to acquire a customer
Let's start with definitions. Marketing is aimed at new people. If we want to acquire a customer, we show them ads. If we already have a customer who buys from us or has interacted with us in any way - we remind them that we exist. As you can see in the screenshot above, the cheapest acquisition was a customer who was already buying. Remarketing means showing ads to a customer/user who has already been "caught". But I will cover that in other posts.
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