About the client
JARTEX is a family business from Kalisz, Poland, operating since 1993, specializing in waste management, septic services and container rental. Over more than 30 years it has built a strong position as a trusted partner for residents and companies across the Kalisz and Ostrow region. It serves customers within a 50 km radius of Kalisz and Ostrow Wielkopolski.
The challenge
Despite a strong market position and 30 years of experience, JARTEX had no professional website. Customer acquisition relied mainly on referrals, phone contact and municipal contracts. Competitors dominated local keyword rankings in Google.
No Google visibility - competitors dominated local keywords
Inefficient communication - residents kept calling to ask about pickup schedules
No materials for foreign-language customers (a large Ukrainian community)
An outdated company image with no professional online presence
Local SEO for 10 key phrases
An online schedule system for residents
Multilingual support - PL, EN, UK
A refreshed image for a company with a 30-year tradition
Scope of work
1. Local SEO strategy
We ran a comprehensive keyword analysis and implemented on-page SEO targeting the Kalisz and Ostrow region.
| Keyword | Estimated volume | Priority |
|---|---|---|
| septic tank emptying Kalisz | 200-400/mo | High |
| septic tank emptying Ostrow | 100-200/mo | High |
| container rental Kalisz | 150-300/mo | High |
| rubble containers Kalisz | 100-200/mo | High |
| waste disposal / rubble removal | 50-100/mo | Medium |
| property clearance | 20-50/mo | Low |
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Schema.org JSON-LD
Full LocalBusiness + Service structured data implementation for better search visibility -
Dedicated service subpages
Each of the 5 services has its own subpage with keywords and locations in H1/H2 headings -
Technical SEO
Canonical URLs, an optimized robots.txt with sitemap, Open Graph, mobile-first, CSS/JS minification -
Extended areaServed
Targeting the whole region: Kalisz, Ostrow Wielkopolski, Kalisz county (12 municipalities), Ostrow county
2. Schedule system with filters
The customers' main pain point - not knowing when pickup day was. We built a system of 24 pickup schedules filterable by municipality.
Filtering by municipality
Find your schedule fast - the city of Kalisz (6 sectors + multi-family housing), Opatowek, Cekow-Kolonia and Odolanow municipalities
Color-coded cards
Easy municipality identification thanks to color-coded schedule cards
Downloadable PDF
A full-year schedule available as a PDF, with a reminder to put bins out before 6:00 AM
3. Multilingual support
Full support for 3 languages for the region's diverse community: Polish (default), English (for foreigners) and Ukrainian (for the Ukrainian community).
4. Modern design
A complete image refresh for a company with 30 years of experience. A color palette built on green (#145A32) symbolizing ecology, subtle scroll animations, a mobile-first approach and a sticky CTA - an always-visible "Call now" button.
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5 service subpages
Septic tank emptying, container rental, municipal waste collection, industrial waste disposal, property clearance -
Animated truck divider
A unique SVG graphic of a garbage truck driving along winding roads as a section divider -
Statistics counters
Animated counters: 30+ years, 15+ vehicles, 10,000+ customers -
Recycling ABC section
An environmental education guide, downloadable PDF documents (regulations, declarations)
Technologies
Tailwind CSS 3.x
Alpine.js 3.x
Polylang (PL/EN/UK)
Schema.org JSON-LD
Mobile-first
Open Graph
Sitemap XML
Results
The JARTEX project covered building a professional website from scratch with full local SEO for 10 keywords, a system of 24 pickup schedules filterable by municipality, three languages (PL/EN/UK) powered by Polylang, a modern mobile-first design and unique visual elements. The site targets the entire Kalisz and Ostrow region with extended areaServed and Schema.org structured data.
