About the client
FILAMENCIK is Martin Sionkiewicz's brand specializing in 3D printing and laser engraving. The company offers unique, personalized products - from figurines and keychains to decorations and gadgets - with a choice of filament color and the option to add custom text.
The challenge
The owner needed an e-commerce platform bridging two different worlds - a colorful, friendly store with 3D-printed products and an elegant, premium-toned laser engraving section. The key challenge was combining product personalization (filament color choice, custom text, preview) with a clear purchase flow and support for two languages.
Two different visual identities in one store
Product personalization (color, text, preview)
PL/EN multilingual support with full translation
Made-to-order production - a specific workflow
The brand mascot as part of the identity
A limited starting budget
A cohesive design with two color-coded sections
An intuitive product configurator
Polylang with fully translated content and UI
A fast One Page Checkout
Filamencik (a spool with a face) across the store
Maximum value within the budget
Scope of work
1. Graphic design and visual identity
The store received a distinctive visual identity built on three brand colors - orange (#F5851F), blue (#2B7CE9) and navy (#1B2A4A) - with the Filamencik mascot (a filament spool with a face) as the central branding element.
3D Printing section
A colorful, energetic aesthetic - orange and blue, large product photos, cards with personalization previews, the Filamencik mascot woven into the navigation
Engraving section
A premium gold/black tone - elegant typography, dark backgrounds, photos of engravings on wood and metal, a distinct palette underscoring the exclusivity of the service
2. Product personalization
We implemented a personalization system letting the customer configure a product before purchase - a key element in the 3D printing industry.
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Filament color choice
A palette of available colors with a visual preview - the customer sees how the product will look in the chosen color -
Custom text
A text field with a preview - personalized inscriptions on figurines, keychains and decorations -
Live preview
A dynamic visualization of the selected configuration before adding to cart
3. Product catalog - 8 categories
The store offers 8 categories of 3D-printed products, each with its own character and personalization options.
Figurines and keychains
A collection of decorative figurines and keychains - filament color personalization and optional text
CD/Vinyl shelves
Functional record organizers - available in various sizes and colors
Gadgets and decorations
Hangers, wall decorations, office gadgets - a wide range of everyday products
Surprise box
A random product set at an attractive price - an element of surprise that boosts customer engagement
4. One Page Checkout and payment integrations
We implemented a simplified purchase flow with a wide choice of payment and delivery methods, including free shipping over €38.
InPost parcel lockers - a map of pickup points
InPost courier - door-to-door
Free shipping over €38
BLIK - instant payment
Bank transfer
Apple Pay / Google Pay
5. PL/EN multilingual support
The store was prepared to serve international customers thanks to full Polylang integration - the translation covers not only product content but also UI elements, forms and system messages.
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Polylang (PL/EN)
Fully translated products, categories, CMS pages and interface elements -
Multilingual SEO
Separate meta tags, URLs and sitemaps for each language version -
Contact forms
Forminator with translated labels, validation and messages in both languages
6. Analytics and marketing
We deployed a full analytics stack enabling user behavior tracking and ad campaign optimization.
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Google Tag Manager + GA4
E-commerce event tracking - views, add-to-carts, purchases, personalizations -
Facebook Pixel
Conversion tracking and building audiences for remarketing on Facebook and Instagram
Technology stack
ACF PRO
Polylang (PL/EN)
Tailwind CSS
Alpine.js
PHP 8.2+
MySQL 8.0+
Cloudflare CDN
Forminator
GTM + GA4 + Facebook Pixel
Tpay
InPost
Results
The FILAMENCIK project is a WordPress + WooCommerce store bridging two different visual worlds - colorful 3D printing and elegant laser engraving. We implemented a product personalization system (filament color choice, custom text, live preview), PL/EN multilingual support with Polylang, a One Page Checkout with InPost and Tpay (BLIK, bank transfer, Apple/Google Pay), free shipping over €38 and a full analytics stack (GTM + GA4 + Facebook Pixel). All built on Tailwind CSS and Alpine.js with Cloudflare CDN.
