About the client
AK Elektronik is a local business from Kalisz, Poland, run by Andrzej Kidon. The company specializes in selling electronics, electronic components and accessories, serving local customers and taking phone orders. The website acts as an online product catalog - no purchasing features, optimized for presenting the offer and generating phone inquiries.
The challenge
The client needed a professional online presentation of the offer without full online store functionality. The main goals were search visibility for local phrases (Kalisz and the surrounding area) and convenient product search by EAN and SKU codes, while steering customers toward phone contact.
No Google presence for local phrases
Hard to look up products by code
No platform to present the full offer
Customers getting lost in the paper catalog
No mobile responsiveness
TOP 10 in Google for local Kalisz phrases
A fast EAN/SKU search
A responsive product catalog
A professional company presentation
Encouraging phone contact (CTA)
Scope of work
Dedicated PrestaShop template
We designed a dedicated theme based on PrestaShop 9.0.3, optimized for catalog presentation rather than e-commerce. All cart, checkout and payment elements were removed - leaving only product pages with full technical descriptions.
- Mobile-first design (breakpoints: 480px, 768px, 1024px)
- Fast loading (PageSpeed >90)
- Responsive navigation with a mega menu
- Product pages with a gallery and technical parameters
- Grid / list - a view switcher
- Product tags (application, specification)
EAN / SKU search
We implemented an advanced AJAX search supporting EAN and SKU codes as the primary product identifiers. Customers standing in the physical store can easily check a product's parameters and availability by entering its code.
- Search by name, EAN, SKU
- Fuzzy matching (typo tolerance)
- Autocomplete with a product preview
- Category filtering while searching
- Barcode support (the search bar accepts scans)
Catalog structure
The product catalog was organized into a clear category structure with sidebar filters. The client manages the full offer independently from the PrestaShop admin panel.
Local SEO - Kalisz and surroundings
We implemented a comprehensive Local SEO strategy for phrases related to Kalisz and the Greater Poland region:
- Google Business Profile - setup, photos, company description
- Schema.org LocalBusiness, Product, BreadcrumbList
- A contact page with a map and NAP data
- Meta tags optimized for local phrases
- Sitemap XML + robots.txt
- Open Graph for social media sharing
Visual identity
We kept the AK Elektronik brand colors - #019ce9 (blue, trust and technology) and #f13622 (red, accent and CTA). Clear typography with a visual hierarchy suited to presenting technical specifications.
Calls to action (CTA)
Every product page and listing carries a visible "Call and ask" button - dialing the company's phone number directly. Mobile users also get a "Message on WhatsApp" button in the footer. The priority: converting to a phone call, not a cart.
Technology stack
PHP 8.3
Symfony 6.4
Tailwind CSS
Alpine.js
Docker + Docker Compose
Schema.org JSON-LD
Google Business Profile
Google Analytics 4
GTM Container
Cloudflare DNS
Results
A professional product catalog available online
An advanced EAN/SKU search with fuzzy matching
Full responsiveness - mobile, tablet, desktop
Local SEO optimization for Kalisz and surroundings
CTAs driving phone contact
A Google Business Profile with full NAP data
The AK Elektronik project shows that not every store has to be e-commerce - sometimes the best solution for a local business is a professional online catalog with strong local SEO and clear calls to phone contact.
