Manual status changes
Someone moves orders, prints labels and sends confirmations every day, although automatic actions could do it.
BaseLinker automation and Apilo integration
We configure BaseLinker (Base.com) and Apilo so that orders from every channel move from payment to shipping label without clicking. An integration watchdog monitors the account and alerts you before an order gets stuck.
- 216 BaseLinker rules unchangedRMC Baltic
- Custom hub instead of middlewareALU-GUM
- Alert before the customer noticesintegration watchdog
// marketplace orders coming in
allegro → baselinker OK
// order paid, no shipping label
status To ship → alert sent
// listing queue
listings with errors → report to fix
// statuses sent back to the marketplace
Signs that BaseLinker or Apilo is underused
The integrator is connected, but the team keeps clicking. It is the most common state of accounts we take over.
Stuck orders
A paid order waits a day without a label because the courier integration returned an error nobody saw.
Listings with errors
The listing queue grows, and some listings never reached the marketplace because of a missing parameter or category.
Every channel handled differently
Allegro, the store and Ovoko run in different modes, with different message templates and different packing.
What the integration watchdog checks
Ready-made integrations show errors in the panel, but nobody looks at the panel every hour. The watchdog looks for you and writes only when action is needed.
- Incoming orders. Whether orders arrive from every channel at the usual pace. Silence on a working day is a sign the integration has stopped.
- Stuck orders. Paid, but without a label, without a sales document, or too long in one status.
- Listing queue and errors. Listings that failed to go live on a marketplace, and the reason for rejection.
- Couriers and labels. Shipment creation errors, missing tracking numbers, parcels without status updates.
- Stock and prices. Stock mismatches between the warehouse and sales channels that end with selling goods you do not have.
- Alert with a description. An email with the order number, channel and cause, and with ongoing supervision our immediate response.
What we automate in BaseLinker and Apilo
First we write down how an order moves through your company today. Then every step that repeats without exceptions is taken over by automation.
Automatic actions and statuses
Status change rules after payment, printing and dispatch, with conditions for channel, country, courier and order value.
Couriers and labels
Courier and parcel size selected by rules, labels and tracking numbers returned to the order and to the marketplace.
Marketplaces
Allegro, Ovoko, eMAG: category and parameter mapping, per-channel price lists, statuses sent back.
Sales documents
Invoices and receipts by order source, transfer to accounting software, submission to national e-invoicing systems such as KSeF in Poland.
Bulk changes from a file
Status changes, for example for returns, for hundreds of orders at once from a spreadsheet, with a report of what succeeded and what did not.
Product from a photo
A product photo and a few details, and the system prepares a product card with a description for approval before listing.
BaseLinker, Apilo or a custom hub
Each of these makes sense in a different company. We calculate what pays off before switching anything.
| BaseLinker (Base.com) | Apilo | Custom hub in the store | |
|---|---|---|---|
| Best when | You sell in many channels and need advanced rules | You want a simpler panel and work with typical sales and warehouse software | The middleware limits you or costs more than it delivers |
| Automation | Automatic actions with conditions and extra fields | Rules and automations for orders and documents | Any rules in code, built around your process |
| Fixed cost | Provider subscription | Provider subscription | Hosting and care, no middleware subscription |
| What we do | Implementation, actions, watchdog, API add-ons | Implementation, rules, watchdog, API add-ons | Design and build, as for ALU-GUM |
Custom hubs, ERP connections and links that ready-made integrations do not cover are described on the system integrations page.
Automatic actions explained: Base.com (BaseLinker) knowledge base.
How we implement automation
An automation that fails on an exception costs more than manual work. That is why we test on order history.
- Account reviewChannels, statuses, actions, couriers, documents. We write down what a person does today and what is already automated.
- Flow mapEvery status with entry and exit conditions, separately for channels and exceptions: returns, shortages, split parcels.
- Tests on historyWe check the rules on orders from recent weeks before switching them on live.
- Watchdog and alertsWe turn on supervision with thresholds matched to your traffic, so an alert means a problem, not noise.
- Guide and careThe team gets a description of where everything is. Marketplace-side changes are caught as part of supervision.
BaseLinker stays or goes, depending on what pays off
Two projects, two different decisions.
RMC Baltic
OE parts store
A new store for a running business: 216 BaseLinker rules work without a single change, confirmed on 200 orders from 75 days.
See the case study
ALU-GUM
Wheel store for five markets
A custom hub instead of BaseLinker: Allegro through the API (prices, stock, orders, listings from the product card), Polkurier and Przelewy24.
See the case studyHow much does BaseLinker and Apilo automation cost
Net prices. We give the exact amount after reviewing the account, before you decide.
Automation package
Integration watchdog, automatic actions for your process, bulk status changes from a file and adding a product from a photo with a description.
from€650 net
Integration watchdog
Ongoing account supervision with alerts and our response to problems, a monthly report and thresholds adjusted to the season.
from€65 net/month
Custom hub or ERP integration
Replacing the middleware or connecting accounting and warehouse software.
after analysis
Changes outside the package are billed hourly at our standard rate. Scripts and documentation are yours.
Questions about BaseLinker and Apilo automation
How much does BaseLinker or Apilo implementation and automation cost?
The automation package starts at €650 net: an integration watchdog, automatic actions matched to your process, bulk status changes from a file and adding a product from a photo with a ready description. Ongoing watchdog supervision with response to alerts starts at €65 net per month. We give the exact amount after reviewing the account, before you decide.
What is an integration watchdog?
It is our script that checks the account through the API every few minutes: whether orders from marketplaces keep coming in, whether anything is stuck in a status, whether the listing queue is growing, whether there are listings with errors and whether shipping labels are generated. When something deviates from normal, you get an alert describing the problem before a customer notices or a marketplace lowers the account rating.
BaseLinker or Apilo - which one to choose?
Both connect your store, marketplaces, couriers and sales documents. BaseLinker (sold internationally as Base.com) has the most integrations and advanced automatic actions; Apilo is simpler and widely used by Polish wholesalers working with local sales and warehouse software. We advise based on your sales channels, accounting software and packing process, not on habit.
When does a custom hub pay off instead of BaseLinker?
When the subscription and the limits of the middleware grow faster than sales, or when you need rules the tool cannot handle. For ALU-GUM we built a custom hub inside the store: Allegro through the API, courier and payments. If the middleware works well, we keep it and automate what is already there.
Will changing the store or an integration break the rules in BaseLinker?
It does not have to. When RMC Baltic replaced its store, 216 BaseLinker rules kept working without a single change, which we verified on 200 orders from 75 days before the switch. We test every change on order history, not on live customers.
Do you handle Allegro, Ovoko and eMAG?
Yes. We configure marketplace integrations in BaseLinker and Apilo, category and parameter mapping, per-channel price lists and the statuses sent back to the marketplace. When a ready-made integration does not pass something on, we fill the gap through the API.
Who owns the scripts and configuration?
You do. The BaseLinker or Apilo account is yours, and we hand over the watchdog and automation scripts with documentation, so you can develop them with any team.
See also: business process automation and AI, AI chatbot for websites and stores, system integrations.
Tell us which channels you sell in
List your channels, couriers and invoicing software. We will tell you what can be automated and what it costs. We reply within 24 hours.
- Reply within 24 h
- Quote after account review
- Scripts are yours