Descriptions copied from the manufacturer
A dozen stores carry the same text, so your product page loses to them in search.
AI product descriptions for online stores
Unique descriptions, meta titles and meta descriptions for hundreds of products, written from your store data. Specifications come only from your data, and you approve every description before it is saved.
- €1.55 net per productdescription, title and meta
- Specifications from store data onlyno guessing
- Saved via API with a backupPrestaShop, WooCommerce
// data from the product page
attributes material, dimensions, weight OK
// phrases customers search for
description + meta title + meta description
// dimensions missing in data
on hold → list to complete
approved → saved via API with backup
When product descriptions need a refresh
A description sells the product and ranks the product page. We usually start when a store has one of these problems.
Empty or one-line product pages
Customers do not find the answer they need and go back to Google or contact support.
Migration or a new store
Moving from another platform is the best moment to clean up descriptions and attributes.
Hundreds of new products
A new delivery or supplier arrives and nobody has time to describe every item by hand.
How AI product descriptions are written
The language model writes the text, but the facts, the structure and the decision to publish belong to the store. That is how we keep errors and duplicates down.
- Data and phrasesA product export from the store, manufacturer sheets and the phrases customers use in each category.
- Category templateFor each category we set the description structure, the brand voice and the attributes that must appear.
- Sample for approvalA dozen or so descriptions from different categories. You correct them, we record your notes in the template.
- Checked batchesDescriptions are written in batches. A product missing key data goes on a list to complete, not into the store.
- Saved via APIApproved descriptions are written to the store with a copy of the previous content. Every change can be rolled back.
What every product page gets
A description is more than the text under the photo. Search engines and customers read several elements at once.
- Main description for the customer: how it is used, who it is for, how it differs from the variants, answers to common questions.
- Short description next to the price and the buy button, with the key specifications.
- Meta title and meta description targeting the product phrase, within the length shown in search results.
- Attributes and specifications filled in the store fields, so filters and comparisons work.
- Product structured data consistent with the content: name, brand, code, price, availability.
- Image alt text that describes the product rather than repeating the file name.
What goes wrong with AI descriptions and how we prevent it
Most problems with AI descriptions come from writing without data and without review. Each risk has a specific safeguard on our side.
| Risk | Where it comes from | How we prevent it |
|---|---|---|
| Invented specifications | The model fills missing data from general knowledge | Specifications from store data only; missing data puts the product on hold |
| Text like everyone else's | The manufacturer description rewritten in other words | A category template built around your customers, their questions and uses |
| Mass text written for robots | Keyword stuffing instead of answers for customers | Phrases used naturally, the description written for people first |
| Overwritten by an integration | BaseLinker or a supplier feed writes its own text on sync | Saved in the product's source of truth, with description sync switched off |
| Changes that cannot be undone | Thousands of descriptions saved without a backup | Saved in batches with a copy of the previous content |
Google's position on AI-assisted content: Google Search Central, February 2023. Text labelling: Regulation (EU) 2024/1689 (AI Act), Article 50, EUR-Lex.
What we measure after the new descriptions go live
The effect of new descriptions shows up in Google Search Console and GA4, usually a few weeks after they are saved.
Page indexing
How many product pages Google indexed before and after the descriptions changed.
Long-tail queries
How many different searches lead to product pages and how search traffic grows.
Click-through rate
How the new meta titles and descriptions change the CTR of product pages.
Sales from product pages
Conversion of pages with new descriptions compared with categories not yet updated.
How much do AI product descriptions cost
Net prices. Before you order, we prepare a free sample of a few descriptions from your store.
Product descriptions
Main and short description, meta title and meta description, attributes from store data, approval and saving via API with a backup.
€1.55 net per product
Minimum order
Smaller orders are billed at the minimum amount, which includes the category template and a sample for approval.
€260 net
New products on social media
A draft Facebook and Instagram post for every new product, with a photo and the link in the first comment, for your approval.
from€390 net + from €40/month
Images for product pages are covered on the AI product images page. Wider business automation: automation and AI.
Questions about AI product descriptions
How much do AI product descriptions cost?
€1.55 net per product, with a minimum order of €260 net. The price covers the description, the meta title and meta description, attributes filled in from your store data, approval before saving and writing to the store via API. For catalogues of several thousand products we split the work into batches by category and start with the best sellers.
Does Google penalise descriptions written with AI?
Not for using AI as such. Google states plainly that what counts is how helpful and original the content is, not how it was produced. What breaks its rules is mass-producing text mainly to manipulate search rankings. That is why every description is built on the data of a specific product and checked before publication.
Will the AI invent specifications the product does not have?
Not with us. Specifications, dimensions, material, composition and compatibility come only from your store data, the manufacturer sheet or a spreadsheet you provide. The model writes text around that data and does not fill gaps from memory. If data is missing, the product goes on a list to complete instead of getting a guessed description.
How is this different from copying the manufacturer description?
A manufacturer description appears word for word in many stores, so Google usually shows one version, not necessarily yours. Our descriptions use the same facts but are written for your customers: the questions they ask, how the product is used, how variants compare and the phrases they search for. The facts stay the same, the text is yours.
Do product descriptions have to be labelled as AI-generated?
The text obligation in Article 50 of the EU AI Act covers text published to inform the public on matters of public interest, and it does not apply to text reviewed by a person who takes editorial responsibility for it. A product description approved by the store usually falls outside it. Every description we write goes through approval, and any decision to label it is yours.
How do the descriptions get into the store?
Via the PrestaShop or WooCommerce API, in batches, with a copy of the previous content, so every change can be rolled back. If you use BaseLinker or Apilo, we write descriptions to the system that is the source of truth for the product, so the integration does not overwrite them.
What about new products?
A new product in the store can get a description written to the same rules, plus a draft Facebook and Instagram post with a photo and the link in the first comment. The draft waits for your approval and nothing is published automatically. This service starts at €390 net to set up and €40 net per month.
See also: business process automation and AI, AI chatbot for websites, AI product images, online stores.
Send us your store link and one category
We will prepare a free sample of descriptions for a few products and price the whole catalogue. We reply within 24 hours.
- Free description sample
- Price for the whole catalogue before you decide
- You approve every description