Digital marketing: SEO and Google Ads

SEO, Google Ads and Meta Ads campaigns, content marketing. You pay for work you can see in the report. We measure results by revenue, not clicks. We work with data and show you exactly what we did.

The most common problem

Campaigns launched without conversion tracking

The most common problem clients come to us with: campaigns launched without conversion tracking and a website Google does not understand. Before you spend a single euro on ads, we check whether their result can be measured.

  • No rich snippets, metadata or schema on the website
  • Google doesn't know that your product is a product
  • No link building reports - you don't know what you're paying for
  • AI-written content with no expertise and no value
  • A slow page-builder website - SEO doesn't stand a chance
Our approach

Marketing based on data and logic

We don't promise you the first spot on Google. We promise professional work, transparency and measurable results. Every decision we make is backed by data.

  • Full Schema.org and rich snippets implementation
  • Detailed reports - you know what you're paying for
  • An audit before we start - we don't begin without one
  • Premium tools: Senuto, Semrush, Ahrefs
  • Fast, technically sound websites

Marketing is an ecosystem, not a set of isolated actions

If you skip A, there will be no B. Every stage depends on the previous one, which is why we never start with ads.

1

Technical foundations

Site structure, performance, Core Web Vitals. Without this, SEO and ads make no sense.

See: Websites →
2

Audit and strategy

Analysis of competitors, keywords and your current state. Without an audit we work blind.

See: Audits and consulting →
3

Tracking points

GTM, GA4, conversion pixels, form events. Without measurement there is no optimization.

4

SEO and/or Ads

Only now can we effectively work on rankings or launch advertising campaigns.

Note: Ads launched without checking the website, conversion tracking and an audit are spending you know nothing about. That is why we never skip these three steps, even on a small budget.

SEO

SEO - visibility on Google that works 24/7

SEO is technology, content and links that have to work together. We take care of all three - with reports you can verify.

Mistakes we find most often in audits

No structured data

In almost every second store the product page has no valid Product schema. Google doesn't know the product is a product - it won't show the price in search results.

Check for yourself: Google Rich Results Test →

Misused Product item

The "Product" type should only appear on the product page, not in cross-selling blocks or listings. One page = one product.

AI-generated content

Content written by AI without human expertise gets recognized and demoted by Google. The best content is original and genuinely valuable.

No link building reports

If an agency does link building - it should document the sources. Have you ever received a report listing the pages where your domain was placed?

What our SEO work includes

SEO audit

A site analysis: technical, on-page, off-page, competitive. We use Senuto, Semrush and Ahrefs.

We don't do free audits - it takes well over a dozen hours of work.

Technical SEO

Schema.org, rich snippets, Core Web Vitals, URL structure, sitemap, robots.txt, canonical, hreflang.

Content SEO

Keyword strategy, content optimization, expert content creation - written by humans.

Link Building

Acquiring valuable links, fully reported. You know exactly where and when a link appeared.

An honest word about budgets

Your Google ranking depends on the competition and the budget. For phrases that the biggest market players fight over, a small budget won't be enough - and we will tell you that straight, before you spend your money.

That is why we start by selecting phrases you can realistically win at your scale - and that is where we focus the work. Measurable goals instead of first-place promises.

Paid advertising

Google Ads and Meta Ads - campaigns measured by revenue

We optimize campaigns at least once a week, and automated rules watch the budget every day. We measure results by the value of orders and leads, not by clicks.

Google Ads

  • Search - ads in search results
  • Display - banners across the ad network
  • Shopping - for eCommerce stores
  • Performance Max - automated campaigns
  • Remarketing - reaching your past visitors

Meta Ads

  • Facebook - the widest reach in Poland
  • Instagram - visual formats and a younger audience
  • Messenger - direct contact
  • Lookalike - people similar to your customers
  • Dynamic remarketing - product catalog

Before we launch a campaign

Clients often say: "But I know who my customer is." We ask: "Have you done any research?" The answer: "No, I just know."

That is a vicious circle. Without data we act on gut feeling. So before launch:

  • Competitor analysis - what they do, how much they spend, where they advertise
  • Keyword analysis - what your customers actually type
  • Target group analysis - who really buys
  • Website audit - is it ready for paid traffic
  • Tracking setup - GA4, GTM, pixels, conversions

Campaigns we run

Results from client accounts, with a link to the full project description.

Agropunkt

Google Ads at a 1-5% margin

Five campaigns with separate budgets and shared negative keyword lists. In two weeks (13-29 March 2026): 5,790 clicks and 41.98 conversions worth PLN 40,700 at a cost of PLN 1,130, a gross ROAS of around 36x.

See the project: Agropunkt

ALU-GUM

Campaigns for a wheel store selling in five markets

Three campaigns: search by car make, shopping fed from the product catalogue and brand name protection. They went live only once the store could measure sales to the last zloty. After 30 days an audit moved budget to the shopping campaign, and we applied the changes through the API with a snapshot of the previous state.

See the project: ALU-GUM

Medical industry (2019)

€21,300 in 70 days from remarketing

A remarketing campaign built on non-obvious target groups and precise targeting.

Content Marketing

Content that builds expertise and trust

What matters is content that answers your customers' real questions. Mass-generated texts without expertise build neither rankings nor trust.

Company blog

Expert articles, guides, case studies. Content that answers your customers' questions.

Social Media

Presence strategy, publishing schedule, engaging posts that build a community.

Newsletter

Growing a subscriber base, automations, email marketing campaigns.

Video Marketing

Video content for YouTube, reels, stories. The format that dominates social media.

The tools we use

The tools we use in audits, campaigns and reports.

Google Search Console Data straight from Google
Google Analytics 4 Analytics and behavior
Google Tag Manager Event tracking
Senuto Visibility analysis (PL market)
Semrush Keywords and competitors
Ahrefs Backlink analysis
FAQ

Frequently asked questions

Answers to the questions that come up most often around SEO and campaigns.

Why don't you offer free SEO audits?

A free audit is usually an automated report with no real value. Our audit takes a specialist well over a dozen hours of work with premium tools. It is the document your entire strategy is built on - that is why it is paid.

How can I check whether my store has correct product data?

Go to the Google Rich Results Test and paste a product page URL. If you don't see the Product type with a price - Google does not recognize your product.

How much does SEO cost?

It depends on how competitive your industry is and on the scope. From around one thousand to a few thousand euros per month. We do not guarantee rankings, because no honest agency can. We guarantee professional work and a report on what we did.

Let's talk about your marketing

A free consultation where we discuss your goals, current situation and how we could work together.