82,720.14 PLN in 73 days that's how much I earned for the company I work for. How? Read more
This entry, will be exceptionally short. Due to the fact that all my work has already been described by Pawel Kepa, for whom I gave an interview at the beginning of 2019. My efforts in Facebook Ads campaigns have had an unexpected effect. At the present time with the date of this entry I invested approx. 3800 PLN gaining almost 114 thousand in earnings. Of course, it is not my money. This is money I earned for the company where I work. In the interview you will find out how I did it 🙂
To begin with, let's clarify the definitions. We do marketing for new people. If we want to attract customers we display ads to them. If we already have a customer who buys from us, or has done any interaction - we remind them that we are there. As you'll notice in the screengrab above, I got the cheapest customer already buying. Remarketing is the display of ads to an already "caught" customer/user. However, I will talk about this in other posts.
How to account for SEO - What the entry will be about
How to account for SEO, or how to account for SEO should be known by everyone. Every once in a while a startup is created in Poland, and decent companies go by the wayside. Behind everything goes the price, of course. However, for a good car, I guess we also want to pay well?
First of all, I would like to point out the most important thing! SEO is a PROCESS. It is not a one-time activity. Positioning cannot be done in a month, two, three, four. We need to do optimizations every day. SEO is not Google Analytics.
What is positioning (SEO) and how to account for it
SEO (search engine optimization) in our own words: Search Engine Optimization. We bill SEO as a subscription, as a process. We do it all the time, we don't stop. We control the competition, monitor, optimize. Positioning does not cost X. It's a "subscription" - PROCESS that costs Y.
If a company tells you that it will do your positioning in the amount of 1000zł. It should have closed a long time ago.
If the company says that it will do SEO for you and every month you will pay, for example, PLN 1000 - ok - we have a process. The question is for how long? Unless he does it for life with the domain
How to influence SEO:
content and more content
Key phrase in slug (url), meta-title, meta-description, H1, H2, paragraph. Necessarily in the first place (look at the example of this post. Where the key phrase is "how to account for SEO".
strong - that is, bold key phrases in the entry - not by the B tag, but STRONG
minimum 900 words
The use of external and internal links in content (anchor texts using the ALT attribute - alternative text). Linking is known as "linking. link building
the name of the image necessarily like the name of the entry, e.g. how-settle-seo.png and add ALT alternative text to each image
in line with the above - at least one or two images in the entry
Key phrase density - it is said that there are no limits. However, I recommend 5 to under 900 words. If we have more than 900 words we can add more. Not exaggerating,
use of sentence differentiation
appropriate length of the title (max. 65 characters or 200 - 569 pixels) and page description (min. 70, max. 160, or 600 - 940 pixels)
installed sitemap.xml and robots.txt - sitemap we can break down into categories. See what it looks like for me - by clicking
use navigation - breadcrumb's, pagination. Let it be on every page, subpage
Friendly URL - that is, friendly links. The link should look like, for example: kamikstudio.pl/blog/category/article, not kamikstudio.pl/45435345355 or kamikstudio.pl/$%2423
Don't cannibalize key phrases - don't use the same phrase on every page / post etc.
There are thousands of other factors. However, if you stick to the aforementioned basics you are sure to show up in searches.
What we don't do in SEO anymore - How to account for SEO
We do not add our sites to SEO directories. If page X has a thousand referring links = It is no longer worth anything. Its "scoring" is zero and worthless,
The meta-keywords are also gone,
Golden thought. SEM vs SEO - How to account for SEO.
Search engine marketing (SEM) is different from search engine optimization (SEO).
In the case of SEM, companies pay to participate in an auction in which advertising space is at stake. The auction winner's ad is displayed in the search engine.
Tagging keywords in content increases a site's chances of ranking high in search engine rankings. We call this search engine optimization (SEO). This free solution will allow person or company X to reach more potential customers.
However, neither SEM nor SEO provides free advertising space or an optimized site design.
Google Analytics - A series of tutorials by KamikStudio that will teach you how to move freely with the tool.
Google Analytics is an underrated tool by many marketers. Too bad. Many people ask a lot of questions aboutwhether it is worth using Google Analytics. How many people use Google Anal ytics and how often to check Google Analytics. The answer is simple - it is a very important Google tool and should be used for daily work. Google Analytics is your best and free analytics. You could say it's such a free worker that analyzes your entire site for you once you implement tracking code for it.
Introduction about Google Analytics - what it gives and what it is
In the first episode in the GA series, I talk about what the tool gives us and what/who it is. I know you may think - "well okay but there are plenty of such guides". I answer: but surely they are all detailed? I've done a series where I talk step-by-step about each category of report in GA and more.
Google Analytics - Guide - Episode 1 - Watch on YouTube.
Adding GA tracking code to your website - That is, how to implement GA tracking code to your website
In the second episode in my GA tutorial series, I talk about how to add tracking code to your website. The ways are several. We can so-called. with a programmer's eye - that is, directly encode in the <head> element of our website
Pattern for adding tracking code
Tu umieszczamy nasz kod/y śledzące
Tu jest zawsze treść naszej strony - to co widzi użytkownik
Of course, we can also place the code before </head> or in general in the element <head>. It is known that we can have a dozen tracking codes, for example, from other sites like hotjar or Google Tag Manager etc. And everyone will say to put right after <head>
In the head section, we insert only tags ie.
Another way to add tracking codes, for example, is through plug-ins in our CMS (content management system). Whether it's WordPress or phpbb3 or IP.Board or Joomala or Prestashop or Magento or even any dedicated SaaS technology platform like. Shoper or IAI, i-systems.
Recommended plugins for WordPress
HFCM, or typically GA. HFCM is a plugin that places code at a particular location on a page. Add snippet
Google Tag Manager
The last way, which I will also talk about and make a video, is Google Tag Manager. Generally, it's best if the created page is immediately connected with Google Tag Manager. We have full control over our site and code. However, there will be a separate post on GTM and episodes on my YouTube
Google Analytics - Guide - Episode 2 - Watch on YouTube
The desktop so-called. Analyst's dashboard - or quick data about our site in a nutshell
If you want quick information about - what is happening on your site now or in a given period then Google Analytics Dashboard comes to your aid. The information we can get from there is:
Users, revenue, conversion rate, sessions from the last X selected days. We can also go to the Recipients Total tab as well as see on the right the actual time of page behavior (whether someone is now on our site).
How we get our users - from which traffic channel, from which source/medium or referrals. When it comes to sourcing we need to know about an important thing like building URLs with UTM tags
Where are your users located - in what locations, etc.
When and at what time do your users enter your site
What pages your users visit on your site. A useful tool when you want to measure, for example, how many people visited your article about, say. "Google Analytics in Kalisz. Positioning Kalisz." We don't need any additional plug-ins, because you will monitor this through GA.
What trend prevails on your site
From which devices users access the site
To what extent we retain our users based on cohort analysis. Did the person, for example, who entered in week 1, also enter in week 3.
Google Analytics - Guide - Episode 3 - Watch on YouTube
Real time in GA - or how to read data from the first category of our Analyst's report
In the third episode in the series, I begin to move on to the first category of reports that our Analyst gives us. This is real time. It's actually useful if and only if a lot of users actually come to our site - now. We can check their locations, what page they are currently on from what keyword they came in. We will also get information if it is from some external link or socialmedia (e.g., Facebook). As I mentioned. The real time report category comes in handy when we have these 5 - 10 users on the site all the time.
Google Analytics - Guide - Episode 4 - Watch on YouTube
Audience - that is, what group of users browse my website. Second category report in GA
In my daily work without Recipients in Analytics and Acquisition I do not part. At audience observes who they are, and how to target themselves in Ads campaigns. In acquisition, on the other hand, how my advertising campaigns are performing. I tried to tell the story in detail in the video. However, keep in mind that I record each video live - there is no time for correction here. Therefore, always read the descriptions carefully. In the Recipients category, we can check the active users in a given time period.
Segmenting customers / clients
In addition, you can create segments, which I talk about in the video. You can indicate all users but, for example, those who buy on the site. You can segment, for example, users who entered only from mobile or from computer and tablet. The options are many. Segments are default but you can also create your own. Segmenting users is very important. We can target perfectly the people we are looking for by what they are looking for. And by what they want.
Demographics, location, behavior, technology data
Not only will you find out how many people came in, and what segment of the audience was on your site. Google Analytics gives you full capabilities. Assess how many women you have, how many men. From which location they enter. What are the behaviors on the site. What technology they use. Skillful use of GA allows perfect audience targeting in Ads (AdWords or Facebook Business).
Benchmarking, cohort analysis, user flow
If your boss asks you a question - what is the flow of users on the site. You reply: the analyst will tell me! It is in GA to check any sub-page paths that a user visits. You will also check on a cohort table whether a user who entered in week e.g. 1 came back in week 3. You can extract paths, compare with other data. Example: how many transactions came out of site A. How many exits were from site B. Did the user who was on site A move to site B. How many interactions were made at site A and did they go to B.
Google Analytics - Guide - Episode 5 - Watch on YouTube
GA tutorial series - Playlist - YouTube. Want more?
This entry will be expanded when the next 5 episodes arrive.
I would like to remind you that any articles on kamikstudio.co.uk, subpages or subdomains Are of my authorship and mine alone. If you copy then at least write the source or me as the author. Especially when they are extensive entries like the one you just read. Thank you.
Google graphics is now part of the search network for product ads. An important announcement from Google on March 8, 2019.
Google graphics is a rich source of images, and a key step in the purchase path of millions of users. Potential customers often use this service to search for ideas, guides, products and images related to key shopping categories such as fashion, home and beauty.
The end of March will see the integration of Google Graphics Search Network. This means that the product ads you are familiar with will automatically qualify* for display in search results for relevant keywords in Google Graphics.
Google Graphics: What it means for product campaigns
All product ads will automatically qualify* for display in Google Graphics. You no longer need to enable search partner networks to display product ads in Google Graphics.
Only in the case of Europe:
If you don't know what Google services display your ads in, check what price comparison service you have selected.
If your campaigns are currently displaying on search partner networks
You may notice a decrease in traffic coming from the search partner network and an increase in traffic coming from the search network. This is because Google Graphics was previously part of the search partner network. Note: historical traffic data from Google Graphics will continue to be part of the search partner network data and will not be included in the search network data.
If you don't currently have a search partner network enabled in your campaigns
Your ads will start displaying in Google Graphics, which can result in a 3-10% increase in traffic at a lower cost per click and comparable conversion rates.
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